In an age where we’re continually interrupting consumers, a brand has to take calculated risks when it comes to capturing someone’s attention. One of the best ways to do this is to make a retail experience as natural as possible. This means going one step beyond attracting a customer into your store and making them want to interact with you. It also requires the design of a truly immersive retail experience with a strong story that provides an emotional hook for customers.
In a perfect world, this experience should take your brand narrative and hand control back to consumers—where it truly belongs.
Some of the experiences you could offer include:
• Interactive shopping
• Multi-touch options
• Interactive tables
• Museum and art exhibits
THE BELLS AND WHISTLES OF TECHNOLOGY IS NOT ENOUGH
It’s great that retailers have access to the latest advancements in digital technology so they can attract and grow loyal customers, but that’s just part of it. Technology no matter how new it is doesn’t mean anything if you don’t understand current trends and marry them to great executions. What many retailers leave out of their plan is introducing a bit of the human touch into all the experiences they’re creating. Here are a few questions to ask yourself:
- Can you describe your current customer demographic?
- What kind of technologies are they using?
- What types of experiences are they looking for?
- What kind of customer would you like to attract?
- Do you have a partner you can trust to help you create new retail experiences?
We take a unique approach to create a meaningful and memorable brand engagement to develop loyal evangelists. Why would you need customers to evangelize your brand if you already have an engaging experiential retail experience? This is because you need to the human element, in addition to, the technical touch. Plus, curious consumers are more likely to believe buyers who are in the same mindset than a well-strategized marketing campaign.
Done correctly, we can help you create an experience that creates an environment where the benefits of instant gratification that drive the majority of online success begin to migrate back to brick and mortar stores like yours.
We’d love to start a conversation with you about the different ways we can help you create a more engaging and memorable exhibit, retail, or festival experience.