Krispy Crunchy | Experiential Food Service
KRISPY KRUNCHY
Fearless innovation with a side of comfort—that's the Krispy Krunchy Chicken way. Established in 1989, this convenience store concept has been one of the industry's most remarkable success stories, expanding to 2,300 retail locations across 41 states and into 21 countries. Their international footprint now spans from Costa Rica to Vietnam, with their signature Louisiana-inspired flavors winning hearts and taste buds around the globe. Always evolving while staying true to their roots, Krispy Krunchy also offers their popular Krispy Breakfast program, understanding that good days start with great food. For a brand that's never afraid to take chances while consistently delivering what people crave, they needed an exhibit partner who could match their bold vision.
The Ultimate Trade Show Experiential Kitchen
How do you create a trade show booth that's also a fully functioning restaurant? That was the delicious challenge Krispy Krunchy Chicken served up to us. They needed an experiential exhibit that would showcase their brand while incorporating a complete kitchen setup—fryers, warmers, food prep areas—all while managing crowd flow for hungry attendees waiting to sample their famous chicken. The space needed to handle high volumes of visitors, showcase the brand's vibrant personality, and meet all the technical requirements of a commercial kitchen. It wasn't just about looking good; it was about performing under pressure in the most literal sense.
Making a Splash at NACS
For Krispy Krunchy Chicken, the annual National Association of Convenience Stores (NACS) show isn't just another trade show—it's THE trade show. As their one major exhibition opportunity of the year, this international gathering of convenience and fuel retailing professionals had to count. We approached this high-stakes project with equal parts strategic thinking and creative flair. Our strategy focused on creating a booth that would become a destination within the show floor—a place where attendees could experience the brand through all their senses while maintaining the operational efficiency of a working kitchen. This meant months of planning, close collaboration with the client, and an unwavering focus on turning a complex challenge into a seamless experience.
Where Brand Meets Flavor
Our design created the perfect balance between showmanship and functionality. The 4-6 month project resulted in a custom two-story booth that celebrated Krispy Krunchy's vibrant identity while cleverly concealing the necessary behind-the-scenes operations. We strategically hid the prep cook and storage areas inside the booth, keeping the day-to-day food preparation in the background while highlighting the brand's eye-catching, unique, and colorful design elements. This approach protected the "secret" behind Krispy Krunchy's great taste while creating an immersive brand experience. The booth design also addressed significant technical challenges, including the substantial power requirements for a fully functioning restaurant kitchen. Throughout the show, we remained agile, making real-time tweaks to menu displays, adjusting layouts, and ensuring proper flooring protection—all the details that transform a good exhibit into a great one.
Experience Design Meets Deep Fryers
Sometimes success is measured in numbers, sometimes in experiences—and sometimes in how long the line stretches. Krispy Krunchy Chicken became one of the top visited booths at the NACS show, creating buzz that extended well beyond the exhibit hall. The seamless blend of brand showcase and functioning kitchen allowed visitors to experience the product exactly as intended—fresh, flavorful, and memorable. This wasn't just about generating leads; it was about creating brand ambassadors who carried the taste (and the memory) of Krispy Krunchy with them long after the show ended.
Becoming the Talk of the Trade Show
"VOXX perfectly encapsulated the Krispy Krunchy brand for the largest trade show we attend. VOXX Exhibits designed and fabricated a custom two-story booth, coordinated the entire show for us from rentals to electrical, installation, dismantle, shipping, and storage. They've been a great partner!"— Krispy Krunchy Chicken Team
"I love working with Krispy Krunchy and it's one of our compelling case studies. The custom exhibit was a huge success and great food to boot!"—Scott Yerby, Relationship Owner, VOXX Exhibits
Experience. Creativity. Results.
From the bayou to the big city, we've been stirring up some mighty fine experiences. Dive into our featured work and see how we blend Southern hospitality with smart design.
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CHELSEA BURROW
Marketing Manager, React Health
Jim Galovski
Founder, NOBL Foods
